When MPL Interiors plans an estate agency refurbishment, the brief is normally to replicate the corporate identity design used elsewhere for brand reinforcement. In the case of Coopers, who are a returning client, we were asked to adapt the company branding to move in line with local businesses and tastes in Fitzrovia. The biggest departure from the Coopers identity can be seen on the shop front.
The usual vivid Coopers blue was darkened for a more sophisticated look and ornate swan-neck spotlights to highlight the signwork we used to appease local planners. Internally, the space was designed to fit a 'boutique' brief. We installed a ceiling-mounted LCD screen that faces out onto the street as the major property display system, complemented by a pared down total of five static LED pockets to keep the windows clutter free.
One Coopers branch trademark has been incorporated into the Fitzrovia office is a dramatic piece of wall art - a back-lit stretched fabric panel, printed image of London and taking pride of place on one of the walls. The interior scheme also included a bespoke walnut-framed and illuminated wall map, two contemporary 'statement' chandeliers and contemporary-style office furniture