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Shopfront and Signage for Lawson and Daughter



Lawson and Daughters
4 weeks

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Fulfilling an unusual brief from London estate agent Lawson & Daughters, who wanted to catch the attention of passing car traffic.

Not every estate agent occupies a High Street location and securing the right premises can often involve compromise. Lawson & Daughters - an existing client of ours - opted for a prestigious corner office in Hammersmith, set a little off the area's main walkways. Therefore the agency came to MPL looking for a substantial external
overhaul to increase its local impact, especially after dark. The client’s biggest area of spend was on outdoor signage, with a substantial internally-illuminated fascia tray that wrapped around the different elevations of the shopfront. This was finished off with individual window displays on single stalks and a pair of ceiling mounted,
public-facing LCD screens. To increase corporate brand visibility from the inside, we installed a number of wall art features, including internally illuminated signage and a floor-to-ceiling map custom tinted in the client’s corporate colours.