Brand and rebrand with ease
Usually MPL creates or is given set brand guidelines and we apply this in a permanent fashion. At SML, we were asked to provide a neutral, blank canvass with customizable aspects. This allowed the company to create a training facility where any brand’s own livery could be installed before its arrival for a real-life shop experience. For instance, if Zara staff were booked in for training, the large media wall and smaller wall-mounted screens could be programmed to show Zara marketing campaigns and adverts.
On the flipside
MPL designed a number of open-style shelving units that are ultra-versatile in their use. Stood one way up, they accommodate hanging rails for garments and provide flat surfaces for folded items but rotated 90 degrees, the units are perfectly designed to display bottles, jars and boxed goods. Our fit-out specification also included multi-use flat shelving units and freestanding cubes so a cross-section of items could be showcased.
A room within a room
Although most of the space is devoted to the mock store, SML requested a meeting room on the ground floor that could be private or opened up. To do this, MPL installed bi-fold doors but we had to ensure there was a seamless installation with no lip, so the house robot could move freely between the two zones. Additionally, the room’s centerpiece table is modular in design, and can easily be broken up into individual desks to create a classroom-style training facility.
Eat, greet and meet
MPL was handed a blank canvass when it came to the first floor, with a loose brief to create a boardroom cum break out area. We drew inspiration from the colour and materials palette on the ground floor, with muted shades brown and a continuation of the marble wall tiles, broken up by a striking teal accent colour. Slatted wood batons have been positioned to create a subtle divide between the formal and more relaxed area, with a large boardroom table, world map wall art, drinks station, bar-style seating, a bespoke banquette sofa, and a statement pendant light some of the additional highlights.