For estate and letting agents, it’s hard to find a more positive piece of PR than the opening of a new office. Adding to the network with a fresh branch shouts success. It also displays investment in the brand and serves as an outward sign that an agent is gaining market share.
The big question for 2022 is: where exactly will that new office be? Property news website estateagenttoday.co.uk recently reported on the latest new branch opening for franchise estate agent Meyers, who are based in Poole, Dorset. When it needed extra office space to accommodate an upturn in transactions, it shunned the High Street in favour of an alternative location.
Newfield Business Park is now home to the latest Meyers. It provides a central meeting area for the workforce and extra space for new hires as the company grows. Like many agencies, the Meyers team has the flexibility to work from home but the management team wanted to retain a professional hub. It’s a theme we expect to grow in importance in 2022, especially as agents examine their fixed overheads with a very different property market ahead.
Although there isn’t a shop front as such, agents relocating away from the High Street still have a fantastic opportunity to design an office that suits the needs of their business and clients. MPL Interiors has worked with a number of business hub owners and companies who have taken space in shared offices, specialising in creating highly tailored, bespoke packages that inspire staff and impress customers in equal measure.
Choosing a business park doesn’t mean a lack of brand visibility or walk-in custom either. The very nature of a business park means hundreds, if not thousands, of people in a concentrated space. It’s a very different way of looking at estate agency but the High Street may not suit every agent in 2022.
If you are exploring alternative office options, speak to MPL Interiors about how we can make any square footage in any location work for you.
